The store was given its name from the Hopi Tribe. The name, Humiovi, means “Little Seed that Sprouts.” That is exactly what The Humiovi has┬ádone since owners Bob and Ann Robinson bought the store in 1994. Since then, they have developed personal relationships with each artist they buy direct from and have turned the business into a family affair with their daughters, granddaughter, and even a young great granddaughter working at the store.

Northern Arizona is home to the Hopi and Navajo reservations, a three-hour drive from Sedona. The Humiovi has collections by renowned Hopi artists such as Augustine Mowa Jr, Todd Hoyungowa, and Sparks Masawytewa. As well as Navajo artisans, Joe Manygoats, Maggie Bedah, and Veronica Yellowhorse, just to name a few.